Lori Collins, Associate Broker, CRS, ABR, GRI, SRES, REALTOR

Lori Collins is an Associate Broker with eXp Realty, bringing 24 years of real estate experience to The Collins Team, which she operates with her husband Jeff in south Utah County. She holds the CRS (Certified Residential Specialist), ABR (Accredited Buyer's Representative), and GRI (Graduate, REALTOR® Institute) designations.

Beyond her real estate career, Lori is a prolific author writing across multiple genres under various pen names. She operates JL Collins Publishing and has spent over a decade building expertise in both traditional relationship-driven business and modern technology-enabled operations.

"The New Normal in Real Estate" emerged from Lori's experience navigating the dramatic technological transformation in real estate. After years of trial and error implementing AI, automation, virtual tours, and digital transaction management in her own practice, she recognized that most real estate professionals needed practical guidance for navigating this transformation effectively.

This book combines her deep industry knowledge with hard-won technology implementation lessons to provide the comprehensive roadmap she wishes had existed when she started this journey. Unlike theoretical technology discussions or vendor-sponsored promotional materials, "The New Normal in Real Estate" offers honest, battle-tested strategies based on real-world implementation experience.

Lori is passionate about helping real estate professionals understand that technology doesn't threaten agents who provide genuine value—it amplifies them. She believes the future of real estate belongs to those who can effectively blend technological efficiency with irreplaceable human expertise, empathy, and authentic relationships.

When she's not working with real estate clients or writing, Lori enjoys spending time in Utah's beautiful mountains.